BEGINNINGS

In February 2009, bon vivant homebaker Ces Lopez helped out her son (then about to graduate from Ateneo de Manila High School) and his class raise money for charity by offering to make baked treats which they can sell. Ces thought, what could be irresistable that could sell cheap, by the piece?



The idea hit her like sugar rush: Brazo de Mercedes, but cut in bars instead of rolled up! She started sending her son three dozens to bring to school, only to find they’re wiped out before noon breaks. Looks like the idea was a hit with everybody in the school, too! The fundraiser was a success, as expected, and even days after, orders were coming in steadily. It was then that Ces started to refine the brilliant idea, polishing it at the edges. What started as a hobby and a fund-raising project has now come full-circle, evolving into a modern baking concept that’s now a promising business opportunity.